At last, Mr 2.0 is getting to the point about web 2.0.
It’s about data: who offers it up (for free), and who builds the best business model around using it.
“… web 2.0 … [is] really about data and who owns and controls, or gives the best access to, a class of data. I think it’s about the data that’s created by those mechanisms, and the businesses that that data will make possible.”
If 2.0 sounds like rampant information capitalism based on the hyperexploitation of immaterial labour – it’s because it is. Luckily there is someone you can call: The Attention Trust.
“AttentionTrust is a not-for-profit organization that puts the user in control of their Attention data. Until now, only companies on the other side of our clicking captured the value – Our Attention data has real value and needs to be protected.”
Burn your browsers.
